I wrote a blog entry over the summer about how pricing is one of the most difficult decision that any new enterprise has to make.
Just about EVERY start-up founder is tempted to "grow, grow, grow." That makes sense -- people that self-select an entrepreneurial route in life tend to be go-getters. Go-getters tend to want to, well, go and get. People with more wisdom and experience will say, "Why not tap the brakes a bit by playing with your pricing model, even if it means sloughing off a few customers?"
The early-stage founder hearing that is listening to, but still not following, that advice. There's an important distinction, and the process is necessary (some things need to be personally experienced to be understood, and then they become obvious in retrospect).
Anyway, here's another unsolvable zen koan riddle: What is an hour of your time worth? In the context of someone bootstrapping in order to smooth out their personal cash flow, it depends. Again, it's not simple.
I have a job that pays $50/hr. Not bad, eh? Well, it's not so great, actually. It's a tutoring gig that works on a taxi dispatch model, so there are a few problems. First, the hours don't stack up, so the transition time/travel time really eats into the dollar total. Second, and equally problematic, it doesn't work like a *money faucet.* In other words, I can't simply decide I want to work more, and then work more -- someone else controls the throughput.
That considered, a $20/hr job might be worth far, far more. If it's something where the hours stack up in 4- or 8-hour shifts, and if it's something where the hours are predictable (and therefore the personal cash flows predictable), it's an infinitely better option than the seemingly more lucrative one.
Trying to work multiple "taxi dispatch" type of jobs to make it all somehow add up the right way isn't advisable, either -- way too complicated, and way too much risk. $20 x 20 hours/wk tells me the pre-tax math works out to $1600/mo. If THAT is enough to clear the bar (to where start-up income PLUS that exceeds monthly expenses) then that sounds like the no-brainer option for being able to effectively bootstrap.
Just about EVERY start-up founder is tempted to "grow, grow, grow." That makes sense -- people that self-select an entrepreneurial route in life tend to be go-getters. Go-getters tend to want to, well, go and get. People with more wisdom and experience will say, "Why not tap the brakes a bit by playing with your pricing model, even if it means sloughing off a few customers?"
The early-stage founder hearing that is listening to, but still not following, that advice. There's an important distinction, and the process is necessary (some things need to be personally experienced to be understood, and then they become obvious in retrospect).
Anyway, here's another unsolvable zen koan riddle: What is an hour of your time worth? In the context of someone bootstrapping in order to smooth out their personal cash flow, it depends. Again, it's not simple.
I have a job that pays $50/hr. Not bad, eh? Well, it's not so great, actually. It's a tutoring gig that works on a taxi dispatch model, so there are a few problems. First, the hours don't stack up, so the transition time/travel time really eats into the dollar total. Second, and equally problematic, it doesn't work like a *money faucet.* In other words, I can't simply decide I want to work more, and then work more -- someone else controls the throughput.
That considered, a $20/hr job might be worth far, far more. If it's something where the hours stack up in 4- or 8-hour shifts, and if it's something where the hours are predictable (and therefore the personal cash flows predictable), it's an infinitely better option than the seemingly more lucrative one.
Trying to work multiple "taxi dispatch" type of jobs to make it all somehow add up the right way isn't advisable, either -- way too complicated, and way too much risk. $20 x 20 hours/wk tells me the pre-tax math works out to $1600/mo. If THAT is enough to clear the bar (to where start-up income PLUS that exceeds monthly expenses) then that sounds like the no-brainer option for being able to effectively bootstrap.