Monday, August 6, 2012

Ben's Big Pivot

Fast Company recently ran an article accompanying this video, in which Ben Rattray describes the background to his organization,  This piece focus on the major "pivots" that Change has undergone -- first, from a "catch-all" for activists, then to a blogging platform for activists, and finally to a petition-focused site.

The whole concept of pivoting is why the somewhat-counterintuitive school of thought that says "the idea doesn't matter all that much" (when assessing new entrepreneurs' odds) actually makes a lot of sense:  Sharp people who are paying attention to their surroundings will make the needed course corrections that ultimately lead them to success.  

Remember, most ideas are good.  Many great ones are not inherently complicated (look at FedEx, for example).  In retrospect, everything is obvious...but the difference between 'here' and 'there' is where the heavy lifting happens.  

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